Today, digital printing has been widely accepted.

If the technology of digital printing without printing plates started from American Chester calle's 1938 production of the first photocopier by using the principle of electrostatic imaging, then digital printing was widely accepted and became a new hot market after the druba printing exhibition in 2016. Because, Heidelberg, komori and other traditional printing equipment manufacturers almost all enter this field, which means they are optimistic about the next development of digital printing.

In fact, the application of digital printing in various fields has risen and fallen in recent years, and the most fundamental reason is that the market is changing. For example, variable data printing was first applied to the paper industry, because the rise of electronic invoices is going downhill, and the trend is irreversible. However, ink-jet printing is developing rapidly in the fields of architectural decoration, textile printing and dyeing and label printing. Package printing is likely to become the next hot spot.

All this is related not only to technological progress, but also to the people's living standards from subsistence to well-off.

This change has attracted the attention of all print managers. The most prominent manifestation is that there are more representatives of traditional printing enterprises participating in digital printing BBS, because they want to understand this change and keep pace with the development of The Times, so as not to fall behind.

Satisfying individual needs is the biggest advantage of digital printing

On-demand, variable, and instant are the advantages of digital printing. When materials are relatively scarce and digital printing quality needs to be improved, these characteristics are objectively restricted and the application area is relatively limited. But, after the national by the pursuit of food and clothing to enter the well-off, they have the capital to enjoy life, and start to look for personality and reflect their own value, combined with the digital printing equipment in the wide, speed, quality, print media, such as link continuously breakthrough, this grew up with digital technology a new printing production technology into the field of growing, label printing digital printing, no doubt, a field of developed faster in recent years.

In recent years, label printing will use digital printing process more quickly, which is not only related to the market attribute of the label itself, but also related to the social development to a certain stage.

The label is closely related to the trademark. The affirmation of the label is first registered through the trademark, because the trademark is to clearly mark the goods and leave a distinct brand memory to the consumers. However, those who have registered trademarks do not always use labels. Whether to use labels is more related to the properties of products, such as food, beverage and clothing. Even so, the form and carrier of the label are different, with plastic bottles attached, paper tags and even some brands of furniture directly imprinted on the surface of the furniture. After China entered the market economy from the planned economy in history, with the increasing abundance of materials, the quantity of labels is also rising, and there is a trend of continuous growth.

Compiled according to the Chinese printing and printing equipment industries association of "China's printing industry technology roadmap", in 2014, our country label printing output value reached 33 billion yuan, 3% of the total output value of printing during the year, including self-adhesive label printing production area of 4.4 billion square meters, the country engaged in label printing enterprise more than 6000, staff of nearly 60000. These figures clearly tell us that label printing is not a small branch of printing in our country.

The so - called and social development to a certain stage is concerned by means of food and clothing to well-off triggered people's demand for publicity personality.

The theory is based on the five-level pyramid theory of human needs proposed by American psychologist maslow in the theory of human motivation in 1943 (see figure 1). In the stage of food and clothing, people pursue physiological and safety needs in order to survive. China is at a time when people are able to pursue social and respectful needs in pursuit of a sense of belonging.

Goldman sachs China statistics Asia compiled a wealth distribution table based on China's per capita income in 2013 (see figure 2). According to the survey data of CHFS in 2015, the number of middle class in China reached 204 million, and the total wealth reached 28.3 trillion yuan, which surpassed the United States and Japan and rose to the top in the world. This is of course related to the large population base.

The improvement of national economic conditions has made it possible to pursue the individualization of consumer goods, and the label printing that can make public the individuality has been on the forefront.